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Are there any hidden cost besides paying per click?

There is no other cost involved for running Ad through the self-serve Ads Account besides the Cost-Per-Click bidding which is chargeable base on the unique clicks to the Ad. If there is no click to the Ad, there will be no charge at all. Listing Ad on the marketplace is Free.

There will be a separate one-time US$100/ad service charge if advertiser would like to engage us in creating the ad and update its content.

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