Are there any hidden cost besides paying per click?

There is no other cost involved for running Ad through the self-serve Ads Account besides the Cost-Per-Click bidding which is chargeable base on the unique click-out to visit the product's landing page. If there is no click-out to visit landing page, there will be no charge at all. Listing products on the marketplace to collect user's feedback is Free.

There will be a separate one-time US$100/product service charge if advertiser would like to engage us in creating the product page and update its content.