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What is the charging model for running ad on PanelPlace.com?

Advertisement campaign on PanelPlace.com goes by subscribe-bidding model. Advertiser subscribes to the monthly bidding by committing a minimum budget every month. While the subscribed budget may not be fully utilized in the month, advertiser can increase the budget anytime during the month to gain more traffics. Advertiser will be able to stop participating in the monthly bidding by unsubscribing the advertisement campaign for the following month.

The default bidding mechanism goes by Cost-Per-Click (CPC) bidding. This is the easiest way to leverage on the marketplace and no technical requirement is needed.

Listing product on the marketplace to create awareness and collect user's feedback is free. Therefore, if there is no click on the action button to visit the landing page or engage with the product, there is no charges at all.

We've also introduced a Enhanced CPL/CPA bidding model (also known as Premium Hybrid) for more IT savvy advertisers who would like to bid for targeted lead/action price and able to do conversion tracking. Running Enhanced CPL/CPA Ad Campaign requires advertiser to setup conversion tracking, please contact us for assistance.

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