Premium Hybrid Ad is only available for more IT savvy advertisers as it requires advertiser's system to capture some data from us and pass back to us with real time conversion tracking.
Premium Hybrid Ad uses a Cost-Per-Lead (CPL) bid price to compete for exposure and click-through on the marketplace. At the same time, a dynamic Respective Cost-Per-Click (rCPC) rate is tracked for the ad to gather ad data for optimization purposes. Therefore, improves the exposure performance compare to pure CPC campaign.
The billing for the ad will be based on [# of conversions x CPL] by default, only fallback to charge on [#of unique clicks x rCPC] if it is higher. If there is no click to the Ad, there will be no charge at all.